Campbell River & District Coalition to End Homelessness
Sticks created a 3-month intensive social media campaign for the Campbell River & District Coalition to End Homelessness with the goal of generating awareness, increasing public knowledge, and reducing stigmas.
October 2022 - February 2023
Simple messaging was used to ensure a broad and impactful reach.
We used concise, text-based graphics to share facts and statistics with the goal of reducing myths and misinformation.
To build empathy, we used reels to share representative stories of people experiencing homelessness.
We ended the campaign with a focus on solutions and good news stories.
DELIVERABLES
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premium content development
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single-image posts
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carousels
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stories
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reels
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newsletter support
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logo design
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infographic
SERVICES
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strategy & concept creation
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visual branding support
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graphic design & illustration
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research & copywriting
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supplementary photography & videography
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short form video production
